Medicine has changed over the last couple of decades, but we have not changed our patient-first philosophy. Patients have more choices of doctors, and therefore our treatment of a patient begins when they contact our office for an appointment. How we treat people, personally and clinically, is a real factor in patient trust. It is really up to each one of us to create an atmosphere where trust is earned and the patient has as pleasant an experience as possible. People make our practice! Each and every one of us contributes, even indirectly, to patient satisfaction. Our job is part education, part caring and part respect for our patients and for our team. Our patients recognize this effort; that is what makes a vital medical practice.